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Choosing the Right Gear for Your Company Events

Stand Out, Stay Comfortable, and Build Team Spirit

Whether you’re planning a team-building day, a charity run, or a corporate sports tournament, the gear your employees wear can make or break the experience. Branded company apparel does more than just look good—it fosters unity, promotes your brand, and creates lasting memories.

Here’s how to choose the right event gear for your next company event.

👕 1. Define the Purpose of the Gear

Start by asking:

  • Will this be worn during physical activity or is it just for photo ops?
  • Is this a one-time use, or do you want something people will wear again?
  • Will it be indoors or outdoors, and what’s the expected weather?

Examples:

  • 🏃‍♂️ Charity Run: Moisture-wicking athletic shirts + caps
  • 🧑‍💼 Trade Show: Polo shirts + branded jackets
  • 🏆 Company Sports Day: Custom jerseys + mesh shorts

2. Match the Gear to Your Brand Personality

Use gear to tell your story:

  • Tech startup? Go with minimalist designs and modern fonts.
  • Eco-conscious company? Try sustainable fabrics and earthy colors.
  • Youthful vibe? Consider streetwear-inspired pieces like hoodies and dad hats.

💡 Don’t just slap your logo on a shirt—work with your vendor to design something that reflects your mission, vibe, and audience.

📦 3. Choose Quality Over Quantity

Budget matters—but don’t cut corners. Cheap materials lead to:

  • Fading logos after one wash
  • Itchy, uncomfortable fabrics
  • Gear that ends up in the donation pile

Instead, opt for:

  • Breathable poly-cotton blends
  • Durable stitching
  • Comfortable fits for all body types

These show employees you value their comfort and pride.

4. Decoration Method 

  • Sublimation
  • All-over printed sportswear Embroidery
  • Premium polos, jackets, hats
  • DTF (Direct to Film)
  • T-shirts, cotton hoodies, reusable bags
  • Heat Transfer Vinyl
  • Bold one-color designs or short-run jobs

Let your vendor guide you on which suits your fabric + use case.

📏 5. Don’t Forget Sizing & Fit Options

Corporate teams are diverse—so should your sizing options be.

 ✅ Offer unisex and women’s fit

✅ Include size charts with your pre-order form

✅ Provide try-on kits if ordering in bulk

Nothing kills enthusiasm like a shirt that’s too tight or a hoodie that swallows someone whole.

🧃 6. Accessorize!

Take it beyond shirts. Consider:

  • Branded water bottles
  • Drawstring bags or fanny packs
  • Headbands, socks, or lanyards
  • Event wristbands or towel giveaways

These small touches show attention to detail and create Instagram-worthy moments.

✅ Final Tips:

  • Start early. Good designs take time to finalize and produce.
  • Choose a local vendor. You’ll get faster communication, and it supports your community.
  • Ask for samples. Always feel the fabric and see the print before placing large orders.
  • Think beyond the event. Great gear = long-term brand visibility!

🧩 Need Help?

At Squadform, we specialize in Bay Area–branded team apparel for businesses, schools, and sports events. Whether you’re a startup, school, or local nonprofit—we help you look good and feel united.

 
 
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